We get a series of images of Rihanna, each one presented in multiple edits before we move on to the rest. I will explain this by giving a more detailed formal account than I usually do. I think that the video closely follows the logic of introducing Rihanna, as well as adhering to the structure of the song. It is in order to introduce her to a wider audience that Jay-Z presents her at the beginning of the video. But Umbrella was her first mega-hit, the song and video that established her as a major artist. Rihanna already had two albums and half a dozen music videos under her belt before this single from her third album. Rihanna, “Who’s That Chick? (Jonas Akerlund, 2011).
Earlier in the semester, we have already watched Pour It Up (Rihanna, 2013), Sledgehammer (Floria Sigismondi, 2016), two versions of Stay (Sophie Muller, 2013), and two versions of David Guetta, f. Rihanna has done so much that I can only give a small selection of her videos here. Here are the latest notes for my music videos class.
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